Seasonal limited edition

Butterkist is set to release two exclusive limited editions for the seasonal market. Butterkist Limited Edition Grim Green Sweet popcorn and Butterkist Limited Edition Gingerbread flavour popcorn will both launch in September.
The Butterkist Limited Edition Grim Green Sweet Popcorn range features bright green popcorn made with natural colours and flavours. It is the first coloured popcorn to launch in the major multiples, and has been developed following consumer research, which shows that novelty products are key to driving consumer purchase at Halloween. The research further suggests that spooky coloured classic treats are particularly popular among consumers.
The eye-catching Halloween themed bag, which deviates from Butterkist’s classic red packs with a black bag and bright green pumpkin face, has been designed to have strong shelf appeal and standout.
The Butterkist Limited Edition Gingerbread flavour popcorn will be the first gingerbread popcorn product in the grocery channel. The sweet and spicy flavour will appeal to shoppers looking to experience something new within the popcorn market, as well as those who are seeking out novelty winter treats.
Butterkist’s seasonal limited editions will offer a new, exciting experience for popcorn lovers looking to cater for social gatherings right through autumn, such as Halloween parties, Bonfire Night gatherings or Christmas get-togethers, as well as those looking to stock up for trick-or-treaters and unexpected guests.
Butterkist, a brand with a 100 year heritage, creates some of the nation’s best-selling SKUs including Cinema Sweet, Toffee and Sweet & Salted. The Butterkist seasonal limited edition range will broaden the brand’s traditional flavour portfolio and exploit the seasonal peak in popcorn sales, appealing to new shoppers. For those looking for guilt-free snacking, the recipes are made from wholegrain, a good source of fibre.
Commenting on the launch of the new Butterkist Grim Green and Gingerbread flavour popcorns, Anjna Mistry, senior brand manager at Butterkist, says: “Our first-to-the-market limited editions offer a fantastic opportunity for Retailers to drive sales as we head into a time of year when consumers are looking to spend a little bit more on snacking and treating. These products deliver on taste and quality as well as satisfying customer demand for novelty and seasonal products.
“Butterkist is driving category growth and invigoration with a £2m investment in ATL marketing and an exciting pipeline of fantastic flavour and format developments throughout 2015.”
The new Butterkist Grim Green and Butterkist Limited Edition Gingerbread flavour products will be available in leading supermarkets, convenience stores and wholesalers from September onwards.

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