Kent Crisps in demand
In response to wider consumer demand extending beyond Kent, UK borders, Kent Crisps 150g share bags will be available in 53 Tesco stores across the South East of England from this month.
Kent Crisps has seen growth in sales of 42 per cent in the 12 months following a rebrand in 2014 and is now seeking to respond to demand by increasing product availability to the consumer.
Simon Wingfield, from Tesco’s Local Sourcing Team says: “Following the range reset at Tesco where the customer focus has been of prime importance, the demand for local products has driven the decision for Tesco to stock Kent Crisps”.
Kent Crisps are traditional hand cooked British crisps using British potatoes and real ingredients from artisan producers in their flavourings. Kent Crisps 150g will initially be available in Tesco stores in three flavours: Sea Salt, Ashmore Cheese & Onion and Oyster & Vinegar.
Ashmore Cheese is hand made from a traditional recipe at Lamberhurst Farm, Dargate by the cheesemakers; Jane Bowyer, Teresa and her merry band of cheesemakers. Ashmore Cheese & Onion crisps are flavoured using Jane’s excellent mature cheddar cheese making them unique and full flavoured.
Oyster & Vinegar flavour is a retro twist on the traditional salt and vinegar flavour reminiscent of eating fish and chips at the seaside.
All three flavours are gluten free, free from all artificial ingredients and suitable for vegetarians.
In a nod to convenience for retail Kent Crisps 150g are now packed into shelf ready boxes. Intended to showcase British agriculture and food destinations, designs feature eye catching images of British countryside and seaside.
