Licensing agency for Just Born

Just Born Retail Group, the retail division of US candy manufacturer Just Born Quality Confections, has finalised a multi-year agreement with Brand Activation Consulting (BAC) to serve as the candy brand’s national licensing agency. The retail division selected BAC through a competitive process due to their extensive experience working with retail businesses.

Just Born Retail Group offers merchandise representing the popular Peeps, Hot Tamales, Mike and Ike and Goldenberg’s Peanut Chews brands through three brick and mortar stores, an online shop and placement within other national retailers. Through the partnership with Just Born Retail Group, BAC will develop an enhanced licensing program.

“We see great potential in expanding our merchandise and partnerships through licensing opportunities with BAC,” says Kimberly Stiele, managing director of the Just Born Retail Group. “We strive to continually deliver new and innovative products to our fans and know that the creativity, shared values and successful track record BAC brings to the table will benefit us greatly.”

New Jersey-based BAC has more than 20 years of licensing experience with a focus on bringing exciting and innovative merchandising strategies, ideas and products to retail companies. BAC boasts an impressive portfolio featuring retail development within business categories including: confection brands, television shows, fast food chains and children’s toys.

“Just Born Retail Group has an extensive background manufacturing iconic candy brands and our background is a natural fit to elevate their retail division,” says Bob Traub, principal at Brand Activation Consulting. “We know our expertise will propel the Just Born Retail Group into a dynamic future.”

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