Premier Foods prepares for Christmas
British food manufacturer Premier Foods is preparing for Christmas by adding new products to its Cadbury Cakes and Mr Kipling festive range.
Cadbury Cakes’ addition for 2016 will include a new bite called ‘Silent Bites’, a double blended brownie, with raspberry flavouring, covered in Cadbury milk chocolate. Mr Kipling will also be adding to its range with white iced Frosty Fancies and Stollen Slices; a fruit cake slice with sultanas, raisins and cranberries, a hint of rum and a central layer of marzipan.
Both brands will have updated packaging to help drive incremental sales for retailers during the Christmas season.
The ranges will be available via grocery, impulse and wholesale.
