Iconic sweets get a revamp

Tangerine Confectionery has relaunched its Wham, Fruit Salad and Black Jack chews with an improved recipe and revamped packaging.

The Wham and Fruit chews now contain real fruit juice after a consumer research study found that this is what consumers are looking for when choosing their sweets. The Wham chews also have extra sour crystals, while Fruit Salad has seen a return to the block colours of its pineapple and raspberry flavours, and Black Jack has its tongue-blackening colour back.

To highlight the changes, Tangerine has refreshed the packaging for each chew to have a retro feel, which it says, adds to the sense of playfulness and nostalgia.

The relaunched chews are: Wham 16g Chew Bars, Wham 25g Chew Bars, Wham 36g Stick Packs (£0.10, £0.20 and £0.39 respectively), Fruit Salad Single Chews, Fruit Salad 36g Stick Packs (£0.02 and £0.39 respectively), Black Jack Single Chews, and Black Jack 36g Stick Packs (£0.02 and £0.39 respectively).

They are available now across all retailers, cash and carry and wholesalers.

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