Ferrero reveals Easter marketing plans
Ferrero has unveiled plans to help retailers boost sales in spring 2017 with a £5 million marketing investment and new product launches.
Ferrero Rocher will bring back its ‘Magic Tree’ TV creative in the run up to Easter, while its Raffaello brand will have a £850,000 media investment and two new SKUs for Valentine’s and Mother’s Day – 140g and 40g Raffaello Hearts.
Meanwhile, Thorntons, which Ferrero acquired last year, will launch its new Thorntons Collection Eggs for Easter, available in Nuts & Praline, Fruit, Toffee, Fudge & Caramel and Mint.
As part of the 2017 Easter line-up, Thorntons will bring back Butterfly Milk Egg, Cupcake Milk Egg and Football Milk Egg. Alongside this, Gruffalo Milk Egg, Harry Hopalot Milk Egg and the Harry Hopalot White Egg will also return to shelves.
Levi Boorer, customer development director, notes, “Chocolate remains hugely popular during the spring season, with many shoppers buying for all ages to gift and share.
“When it comes to choosing what to buy, shoppers have begun to look at how special and unique the products are and to show the thought that has gone into each purchase. With the Thorntons brand now firmly under our roof, we will be able to offer retailers something for all of their shoppers’ needs this spring.”
Launching for spring 2017, Kinder Surprise will be partnering with two new licenses, My Little Pony and Transformers, available in 100g format.
