Walkers Max unveils new flavours

PepsiCo-owned rigid crisp brand Walkers Max is launching two new flavours into impulse stores.

The flavours include: Max Salt & Malt Vinegar, a new addition to the core range, and limited edition Max BBQ Pulled Pork.

Walkers Max single serve is already performing well in impulse, growing by 42% according to Neilsen data, and the two new flavours are expected to provide retailers with more opportunities to grow sales.

“We know that shoppers enjoy trying new flavours and we expect Pulled Pork to do particularly well, as it was voted as the favourite flavour in a previous Walkers ‘Do Us A Flavour’ promotional campaign beating five other strong contenders,” said Hüseyin Tulpar, UK vice president for impulse sales at PepsiCo.

“At PepsiCo, we remain committed to delivering unique products and flavours to help support retailers and ultimately drive category growth and we expect the new flavours to do exactly that.”

The new flavours are available now with an RRP of £0.80 (50g).

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