Tangerine unveils Wham sour jelly beans
Retro sweet manufacturer Tangerine Confectionery has introduced its newest product to its Wham portfolio: Wham Bamz: Cosmic Jelly Beans.
Each single serve pack of Wham Bamz contains four sour flavours: cola, apple, lemon and the original sour raspberry. They each have a crunchy shell and sour jelly centre.
The classic Wham brand is worth £1.70m with value growth of 12.9%, according to IRI data and jelly beans are growing at +37% in kids singles so this unique proposition is perfectly positioned to bring some excitement to the category.
Russell Tanner, head of marketing at Tangerine Confectionery, says: “This latest wham launch is about bringing a new taste experience to the range, with the flavours and packaging that people know and love.”
Wham Bamz will be available in UK Tesco stores and across all independent retailers, including Nisa and Spa; cash and carry and wholesalers from March and will appear in Asda from June.