Organic fruit snacks arrive in UK
Gregory’s Tree has launched a new fruit snack bar in a bid to challenge the natural and organic impulse category.
Unveiled at the Natural & Organic Products Europe show in London earlier this month, each Blueberry & Raspberry Double Fruit Twists is 60 calories and made from pure fruit, which is gently heated, pulped and twisted. The bars is gluten-free and contains no added sugar.
Co-founder Frank Neary said the snack bars provide consumers with a sustained energy release, compared to the quick release from biscuits, cakes and chocolate.
The bars will initially be distributed through Tree of Life and retailed through Ted’s Veg in Borough Market and stores throughout London. They will retail as single bars with an RRP of £0.69, fruit nets of eight bars with an RRP of £4.99 and boxes of 24 bars with an RRP of £16.50.