Cadbury Roundie unveiled to UK market

Mondelēz International has unveiled its first Cadbury biscuit product with the launch of Cadbury Roundie to the UK market.

Available for UK consumers, the new Cadbury Roundie blends layers of crispy wafers with chocolate cream and is coated in chocolate. The biscuits are available in a multipack of five including Milk Chocolate, Dark Chocolate and Caramel Wafer variants, with the milk chocolate variant also available in a single format.

The launch will be supported by a TV campaign and in-store activity.

Chiara Missio, marketing manager for Cadbury Biscuits, says, “The new biscuit delivers a unique multi-textural experience and is perfect for snacking occasions across the day through its single and multipack formats.

“It’s already enjoyed by Cadbury consumers in Australia and our preview testing has indicated that this launch will attract new shoppers who are looking for a tasty treat for themselves.”

Related content

Leave a reply

Sweets & Savoury Snacks World