Battle Oats launches first plant based protein cookie
UK based nutrition brand Battle Oats has announced that it is launching a new protein cookie product to complement its ‘free from’ range of high protein oat bars next week (15 May). It will become the only protein cookie on the market which uses plant based protein and it is both gluten-free and vegan.
Initially launching with two flavours, Chocolate Chip and Double Chocolate, each cookie contains 10g of protein and 8g of fibre as well as being non GMO. The protein cookies will be available online and through selected wholesalers and distributors, with the company planning to add three additional flavours to its protein cookie range over the next six months.
“We have built our brand with the aim of providing healthy, high protein snacks, designed for active people on the go, but which are also satisfying and taste good. All of our products are wholesome and are oven baked by a small British bakery to strict gluten free guidelines,” explains Kevin Smith, co-founder of Battle Oats.
“Our cookies can be seen as a healthy indulgence and we expect their appeal will reach far beyond exercise enthusiasts needing to repair muscles and quickly replenish energy. The current ‘clean eating’ trend has seen this type of nutritious snacking becoming more mainstream with many consumers now looking for a grab ’n’ go healthy protein snack and consequently we’re keen to talk to new retailer partners throughout the UK, whether supermarket chains, convenience stores or garage forecourts, who want to extend their range of gluten free high protein products,” he adds.
Having recently secured a contract with Holland & Barrett to stock its high protein oats bars, the listing is expected to be extended to Battle Oats protein cookies later in the year.