New Hubba Bubba flavours arrive

Wrigley has added two new flavours to its Hubba Bubba Bubble Tape portfolio in the UK.

Exclusive to route-to-market, independents and symbol groups, Cola and Fancy Fruit Bubble Tapes will be available to retailers from the end of May.

Wrigley is looking to drive category growth in the UK, building on the growth of its Hubba Bubba Snappy Strawberry Bubble Tape (11% year-on-year).

Available for a recommended retail price of £0.92, both Bubble Tapes are available in a length of 180cm. The clamshell packaging protects the gum and helps dispense and cut the tape.

Claire Domoney, brand manager at Wrigley, says, “The bubblegum flavour of the Fancy Fruit product is the most incremental flavour in the gum category after mint and represents a huge sales opportunity for retailers.”

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