Bazooka adds to Baby Bottle Pop line

Bazooka Candy Brands, a division of The Topps Company, has launched Baby Bottle Pop Lollipop with Popping Powder.

The new Baby Bottle Pop candy features a bottle-shaped lollipop that is dipped into flavoured powder and popping candy. Launching in October, each pack includes four individually wrapped pouches in three flavours – Blue Raspberry, Strawberry and Watermelon.

“The Baby Bottle Pop brand continues to experience double digit growth since 2015 and with new Baby Bottle Pop Lollipop with Popping Powder we are able to give consumers more of what they love – the playful, silly spirit of Baby Bottle Pop brand with a new explosive experience – which is sure to be a fan favourite,” says Nicole Rivera, director of marketing and innovation at Bazooka Candy Brands.

The launch of Baby Bottle Pop Lollipop with Popping Powder will be supported by an integrated marketing campaign, which will include broadcast advertising, as well as digital and social media promotion.

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