Mr Kipling launches limited edition cakes for summer
Premier Foods has announced the launch of four limited edition Mr Kipling cakes and its ‘Exceedingly Good Summer’ campaign.
The seasonal range has been inspired by Great British summer dessert flavours and includes Eton Mess Bakewell Tarts, Trifle Slices, Strawberry Cheesecake Whirls and Strawberries & Cream Fancies.
Available in stores now, the limited edition packs will carry a new summer-themed design which is set to differentiate the products from the core Mr Kipling range and help them stand out on-shelf. They will be sold across the UK until 3 September.
Jo Agnew, brand director for Mr Kipling at Premier Foods, says, “We know that limited edition Mr Kipling cakes have proved popular in the past; attracting a younger, more affluent audience verses our traditional shopper.
“Summer is a sociable time when people get together to enjoy the warmer season – whether it be a family picnic or BBQ with friends, cake can certainly play a role here. The new products are an ideal treat for sharing and the Trifle Slices come in handy snack packs for those on the go.”