Fox’s Ice Cream Favourites hit shelves

UK-based Big Bear Confectionery has revealed it will be adding a limited edition product into its Fox’s Glacier range of boiled sweets.

The Fox’s limited edition Ice Cream Favourites contains a mix of the nation’s favourite ice cream flavours. The 200g sharing bags, which will hit shelves this month, contain four different flavours: Raspberry Ripple, Strawberry Cream, Rum & Raisin and Banana.

Andrew Ovens, marketing manager at Big Bear Confectionery, says, “Following the success of past limited-edition products under the Fox’s brand, such as our Pop Bottle Favourites which included retro flavours like Dandelion and Burdock, we wanted to revisit the idea of childhood nostalgia. Nothing says British summertime like classic ice cream flavours, so we’re really confident this will take people back to happy summers gone by.”

The limited-edition product follows strong sales for Fox’s previous summer limited editions in 2015 and 2016. The Fox’s brand will celebrate its 100th anniversary in 2018.

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