Mini bags big launch
British confectioner Swizzels Matlow has put its product range under the microscope by launching a range of products in mini bags. The new range of hanging bags sees Swizzels Matlow shrinking its products and making mini versions for the first time.
The line, which includes Mini Double Lollies, Mini Love Hearts and new products Mini Monster Sours, Mini Skulls and Devils and Mini Teeth ‘n’ Toothbrush, are available nationally. Each bag has an RRP of 39p or can be sold as three for £1.
The brands contain no artificial colours and three bags (Mini Love Hearts, Mini Monster Sours and Mini Double Lollies) are suitable for vegetarians. The products can be hung on a stand and are available from wholesalers with 20 bags in a case.
Sarah-Louise Heslop, marketing manager at Swizzels Matlow, says, “This new range is perfect for snacking in the playground, as party treats or nibbling at your desk. The range will appeal to children and big kids alike. We’re expecting that 2011 will be a mini explosion!”