Mars announces three new Twix flavours for 2017
Mars Chocolate North America’s Twix brand has announced that Twix Dark, Twix White and Twix Peanut Butter varieties will all be available to consumers by the end of 2017.
New Twix Dark is making its way into stores across the country. Twix White, which was previously an exclusive seasonal offering, will be permanently back on shelves as of November. Twix Peanut Butter will be relaunched in September.
Allison Miazga-Bedrick, Twix brand director for Mars Chocolate North America, says, “The dark chocolate, peanut butter and white chocolate categories are some of the largest and fastest growing partitions in our industry. We not only wanted to give Twix fans more flavour options to choose from, but all chocolate lovers more ways to enjoy our product.”
As part of an ongoing social media campaign to raise awareness of the products, consumers are encouraged to share where they #FoundNewTwix on Facebook, Twitter and Instagram.
