Wrigley extends seasonal range
Wrigley is extending its seasonal range to five Halloween SKUs in the UK.
Following a successful trial in Tesco last year, Wrigley will be launching its Skittles Fruits and Sours tubs across all grocery, independents, symbol groups and RTM customers in the UK.
The tubs, which will retail at £5, contain 29 individual 26g packs of Skittles Fruits and Skittles Crazy Sours.
Containing five flavours: Forbidden Fruit, Midnight Lime, Blood Orange, Pomegranate and Dark Berry, Skittles Darkside is again available in a pouch format, and new for this year, as funsize.
Starburst also features in the seasonal range, with its Trick or Treat limited edition sharing bags. The limited edition range will be available for three months and run alongside the Skittles Fruits Funsize available to buy throughout the year.
Dan Newell, Wrigley confections marketing manager, says, “It’s so important that retailers get stocked up for Halloween. Skittles Fruits Funsize was the number one contributor to total confectionery funsize growth during Halloween 2016 and we are expecting it to be even bigger this year.”
