Welch’s Fruit Rolls launch in US
US-based Promotion in Motion Companies has announced a new edition to its snack range, New Welch’s Fruit Rolls.
The gluten-free product will join Welch’s Fruit Snacks and Fruit ‘n Yogurt Snacks. Made with natural flavours and colours it is available in three flavours: Berry, White Grape Strawberry, and Tropical Punch. Welch’s Fruit Rolls are also high in Vitamins A, C & E and contain high fruit content.
Josh Shapiro, senior vice president of marketing for Promotion in Motion Companies, says, “We take great pride in bringing consumers delicious snacks made with real fruit. With the launch of Welch’s Fruit Rolls, we’re confident parents and kids alike will love this fun to eat, tasty treat.”
Welch’s Fruit Rolls are available in six-count boxes at a retail price of $2.99.
The Welch’s Fruit Rolls launch will be supported by various marketing initiatives, starting with a “How Do You Unroll?” sweepstake. Consumers will have the chance to share the creative ways that they eat the product for a chance to win the ultimate ‘Roll Into Summer Prize Pack.’
