Pladis announces £1.3m Christmas campaign

Pladis-owned snack brands McVitie’s, Jacob’s and Carr’s have revealed they will be uniting for the company’s biggest Christmas brand campaign.

With a total investment of £1.3 million to support the three brands, the ‘Merry Biscuits everyone’ campaign will involve an on pack promotion, immersive instore experience for shoppers and seasonal point of sale across grocery, independent and convenience channels.

There will be an exclusive promotion with consumers given the chance to win a trip to Lapland or one of thousands of family days by unlocking the ‘Merry Biscuits grotto’. To enter, people will find a unique code on promotional packs of products such as McVitie’s Victoria, Family Circle, Jacob’s Biscuits for Cheese Selection and all Jacob’s Caddies; they then submit the code online to find out if they’ve won one of the family days and be automatically registered for the prize draw to win a trip to Lapland.

Sharing products for the festive season will be highlighted during the campaign, including Jacob’s Biscuits for Cheese selection, the McVitie’s Family Circle box and the McVitie’s Jaffa Cake Pole – all with new packaging designs.

Pladis will be also launching a range of new products, including McVitie’s White Chocolate Digestives Nibbles; McVitie’s Milk Chocolate Digestives Postbox Tin; McVitie’s Moments; Carr’s Batons and Jacob’s Cracker Crisps Sour Cream & Chive Caddy.

Hena Chandarana, UK trade communications controller at Pladis, says, “Pladis is home to some of the nation’s best loved brands and what we’ve done this year is dial-up the role our biscuits and snacks play during the festive season, reminding shoppers that it just wouldn’t be Christmas without them.”

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