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Tic Tac adds tropical twist to Mixers range

Ferrero’s Tic Tac brand is adding a tropical twist to its flavour-changing Mixers range, Coconut to Pineapple.

The new Coconut to Pineapple flavour, which will to replace Tic Tac Mixers Peach to Lemonade, will be available to all channels in the UK from September as an 18g pack (MRSP £0.62) and a 49g pack (MRSP £1.41).

The Tic Tac Mixers concept was introduced to the UK market in July 2015 and is now worth £3.9 million, growing at 7.5%, according to Nielsen data.

Levi Boorer, customer development director at Ferrero, explains, “The new tropical flavour performed incredibly well during consumer taste testing, so we’re confident that the addition will drive further category growth.”

The launch will be supported with a digital campaign and the introduction of clearer messaging on pack to communicate the flavour-changing experience of Tic Tac Mixers.

Retailers will be able to support the launch in store with a suite of point of sale material, including countertop units and free standing display units.

Tic Tac Mixers Cherry to Cola will remain in market.

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