Ferrero unveils Christmas confectionery products

Ferrero is investing £8.2 million this Christmas, launching new products across its brands, including advent calendars and new boxed chocolate products.

Alongside new launches, Ferrero will unveil four TV campaigns, including the first Christmas creative for Nutella.

Levi Boorer, customer development director at Ferrero, says, “Following a successful Christmas in 2016, it is important as a leading confectionery manufacturer, to offer retailers products and ranges that help them to cater for the different types of festive shopping needs.”

In terms of seasonal boxed products, Ferrero Golden Gallery will feature two new flavours: Tenderly Biancoretti (white chocolate praline with a crunchy almond filling) and Delicious (smooth dark chocolate in a crispy shell) added to both the 206g and 389g boxes.

Ferrero Rocher will present a new TV creative in the lead up to Christmas, ‘Make Your Moments Golden’, with the aim of engaging younger audiences.

Thorntons Continental will launch a premium dark variant, while Thorntons will also introduce two new boxed products: Thorntons Seasonal Selection – a small Christmas themed box of popular flavours including limited edition flavours, and Thorntons Christmas Selection, which includes Winter Fudge, Vanilla Snowflake and a festive Christmas Tree.

For children, Ferrero’s Kinder brand is launching a Kinder Chocolate Santa Letter (100g RRP £3.50). Consisting of two 100g (eight 12.5g) Kinder Chocolate bars, an envelope, paper and stickers, each sent letter will be replied to by the Royal Mail.

Kinder Joy will also return this Christmas with new collectable winter eggs. Available in three colours and four different designs, the range will include a range of eight toys for hanging on the Christmas tree. In addition, Kinder will introduce The Kinder Mix Advent Calendar (RRP £5), containing Kinder Chocolate Minis and Kinder Chocolate with Cereals Minis.

Thorntons will be adding to its existing licence for The Snowman with the introduction of The Snowman and The Snowdog Advent Calendar, containing milk chocolate with a 60g white chocolate Snowdog for Christmas Day.

Nutella, meanwhile, will launch a £1.1m Christmas campaign featuring a new TV creative, festive snowman sleeves on its 400g, 750g and 1kg packs, as well as digital, social and experiential activations.

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