Vimto flavoured Millions arrive in UK
Golden Casket Group, owner of the Millions brand, is teaming up with soft drinks company Vimto to launch Vimto flavoured Millions.
The companies are looking to target teen consumers with the partnership, taking advantage of Vimto’s popularity among 15-19 year-olds. Vimto is bought by one in four homes in the UK and now worth over £75 million, according to Nielsen data, while Millions is valued at £12m.
Vimto Millions will be available in a variety of formats in the UK, from a classic 40g count line to taper jars and a £1 PMP.
Sandra Fisher, sales & marketing director at Golden Casket, adds, “Millions aren’t just unique in shape and size, they’re known for their fabulously strong, punchy flavours. That’s why Vimto’s distinctive taste is the perfect fit.”