Reese’s Christmas collection to arrive in UK

Euro Food Brands, the official distributor of the Hershey Company products, has revealed it will be supplying a new range of Reese’s branded Christmas products to UK retailers this year.

The range will include an advent calendar, a selection box, a peanut butter filled snowman, a Reese’s miniatures chocolate tube and a treat size christmas tree.

Shane Angus, brand director for Reese’s at Euro Food Brands, says, “Both the Reese’s and Hershey’s iconic brands have grown in popularity with UK consumers over the last five years growing from £1.5 million in retail sales value in 2010 to over £50m in 2016.

“We believe this Christmas range of products, some of which are exclusive to the UK consumer, will not only excite existing fans but also extend the popularity of the Reese’s brand within the UK market.”

The Reese’s Christmas Chocolate collection will be available from October at retailers including, Tesco, Sainsbury’s, LIDL, B&M and Poundworld.

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