Pop Works & Company adds two popcorn variants
PepsiCo-owned brand Pop Works & Company is aiming to ignite the popcorn segment with the launch of its new Glazed & Glory and Drizzled Delights variants.
The additions are set to tap into ‘sweet treat’ and ‘pure indulgence’ occasions, which are fast-growing categories in the popcorn segment.
Available across UK grocery and convenience channels, the line-up includes three flavours for Glazed & Glory, which are strawberry cheesecake, sticky toffee pudding and toffee apple and three for Drizzled Delights, which are milk chocolate & caramel, dark & milk chocolate and dark chocolate & orange.
Thomas Barkholt, marketing director at PepsiCo, says, “Just as we do with all of our products, early stage sensory and consumer product insights have highlighted strong appeal for both Glazed & Glory and Drizzled Delights, so we’re confident that they will be a hit with shoppers in store.”
The packaging, which differs across the two variants, is designed to maximise standout on shelves. Glazed & Glory has an RRP of £1.70 and Drizzled Delights is available for £2.00.
