Haribo Scaremix and Duo Tub return for Halloween
Haribo’s seasonal Scaremix and Tangfastricks Duo Tub, produced by thermoforming specialist Kingsmoor Packaging, will return this Halloween following a successful launch last year.
For the initial design of the ‘naughty or nice’ rigid plastic tub, Haribo asked Kingsmoor to submit a range of themed ideas to support both its Halloween and Christmas promotions. A pumpkin shaped duo tub with a lid for the face was selected for Halloween.
Kingsmoor also submitted a number of ‘hand-pulled’ thermoformed Jack O’Lantern samples, which included variations in sweet capacity, as well as the inclusion of a small ‘foot’ that allowed the tub to stand-up. The colour of the design was subject to specific orange colour swatches to ensure the right tone was used.
With the tub and lid being thermoformed in rPET, both are fully recyclable. The reusability of the tub also makes it suitable for handing out sweets at Halloween or for other uses.
Claire Caley, seasonal brand manager for Haribo, says, “Kingsmoor came up with a number of options for this particular launch last year, but as a new concept the clear favourite was the pumpkin.
“Once the decision was made and the design refined, they responded very quickly to produce the required stock to meet our timescales. Given the success of the tub last year, we’re looking forward to a similar performance at retail this year.”
