Sweet on virtual retail
I look forward to hopefully visiting Nestlé’s simulated shopping centre soon. Though the confectionery aspect of the centre has been open since 2008, the new extension covers the wider range of the company’s products.
I hope to learn more about sales strategies and how, as a publication, we can best support buyers when they make decisions on new products and the optimisation of sales. I’m particularly interested in the digital technology that demonstrates how people behave when shopping and when using products at home.
It would be even better if they were to show me their other European centres to learn more about the wider European shopping experience. The Paris Centre includes a virtual reality suite showing how adaptations to packaging and on-shelf layout may yield positive benefits.
This allows retailers to identify potential future growth segments and it is possible to replicate the aisles, shelves and displays of a particular store, and to demonstrate areas for improvement.
All the best, Katrine
