Bag introductions from Fox’s and Rocky

Northern Foods is moving into the mini sharing bag segment with Fox’s Melts and Rocky. According to the company, Fox’s Mini Melts will be the first Grown Up Indulgent (GUI) biscuit offering in the Mini Sharing Bag arena and it notes that GUI is currently worth £139 million and growing at 10.5% year on year.

Two variants make up the Fox’s Mini Melts launch range, Viennese Chocolate and Viennese Double Chocolate. Two Rocky Rocks variants will be unveiled for launch –Chocolate and Crispy Crunch, the latter a mini version of the new Crispy Crunch Rocky bars.

Both Rocky Rocks and Fox’s Mini Melts are available in 125g re-sealable pouches. Rocky has an RRP of £1.89 while the Mini Melts have a RRP of £1.89.

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