Duty-free Nutella sleeve from Ferrero

Ferrero has releases a new duty-free exclusive for the Nutella brand. Nutella Destinatons comes with a special commemorative sleeve featuring major destinations around the world, such as the Eiffel Tower, Big Ben, the Statue of Liberty and the Taj Mahal.

The company saiys that the product will be presented to the trade at the Tax Free World Association showcase in Cannes and that it is ideally suited for airport stores due to the “loyal international fan club” the brand has. Nutella’s last travel-retail exclusive, the Nutella Weekly pack of seven 30g jars, had “excellent results” and its distribution is being further expanded this year, Ferrero adds.

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