Sweetdreams launches Choc Lick ‘N’ Dip
British confectionery business Sweetdreams has revealed that its new Choc Lick ‘N’ Dip product will be available in stores from November.
Choc Lick ‘N’ Dip features a fine mixture of milk chocolate, nuts and biscuit crumbs, with a fruit lollipop. The maker of Choc Nibbles hopes the new product launch will attract the attention of younger consumers.
Matt Stephenson, owner and managing director at Sweetdreams, says, “While Choc Lick and Choc Nibbles’ appeal is well established amongst our audience, we hope the new format will help us reach new audiences and increase brand awareness even further.”
“We’re confident its launch will drive already high sales even further and offer consumers a unique and exciting product which delivers all the Choc Nibbles flavour and taste experience – on the go.”
Choc Lick ‘N’ Dip will be available at B&M stores nationwide from November.
Sweetdreams recently invested £500,000 in a new 15,000 sq ft factory, which is set to significantly increase the company’s output after experiencing unprecedented growth in the past twelve months. Now the business is looking forward to maintaining its rapid rise as a leading name in the confectionery industry as they move into a larger factory with state of the art production technology, recruit across the business and launch a variety of new products.
