Two new clean label brands arrive in US

Non-GMO, clean label and allergy-friendly food business The Safe + Fair Food Company has announced the launch of the first two brands in its portfolio, The Kid’s Stuff and Good to Give.

These brands are the first rollout in the company’s expanding line of free from products, created to serve those impacted by food allergies.

Will Holsworth, CEO at The Safe + Fair Food Company, says, “At Safe + Fair, all our products are carefully crafted with the best ingredients to elevate the standards of great tasting foods that everyone can afford.”

The Kid’s Stuff products, which are available in boxes of 36 for $14.99, are clean label and nut-free. According to the company, they are made with whole grains and are free from peanuts, tree nuts, GMO’s, artificial ingredients and trans fats.

The initial product offering includes Abby’s Chocolate Chip Cookies and Remy’s Cinnamon Grahams. Forthcoming products include Gavin’s Granola, Quinn’s Crackers, Jane’s Trail Mix and Claire’s Bars which are in development. Next available on the website are Gavin’s Cinnamon Granola and Remy’s Honey Grahams.

The Good to Give brand, available at a RRP of $1.99-$2.99, includes desserts, meals and snacks that are made with clean ingredients and without nuts, artificial colours, flavours and preservatives.

Good to Give products that will soon follow include Brownie Mix, Pancake and Waffle Mix, Granola Cereal, Granola Bars, Oatmeal, Trail Mix and more. Many of these options will also be gluten-free, including soon to be released Cheddar Macaroni and Cheese, Chocolate Brownie Mix and Blonde Birthday Cake Brownie Mix.

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