Kinder Joy makes US debut

Ferrero USA, owner of the Ferrero Rocher, Nutella and Tic Tac brands, has announced the launch of its new product, Kinder Joy.

Kinder Joy is a plastic egg-shaped package that is comprised of two separately sealed halves. One half contains a treat made of two soft cream layers – one sweet milk-cream flavoured and one cocoa flavoured. Within the layers are two round, chocolate covered wafer bites that are filled with cocoa cream, to be eaten with the included spoon.

The other half of the egg contains a surprise toy for children and parents to assemble.

As part of an accompanying marketing campaign, parents can access Magic Kinder, an app that offers a digital world of fun and education.

These platforms are designed to help families play and learn together through a range of engaging games, videos, stories and activities. It is free to use and can be accessed through www.magic.kinder, the iOS and Android app stores or through the QR code that is printed on the information leaflet that accompanies the toys inside the Kinder Joy egg.

Kinder Joy is available at US mass, grocery, drug and convenience stores with a MSRP of $1.59 per egg.

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