McVitie’s reveals Christmas cake range
McVitie’s has announced its 2017 Christmas cake range, which sees the debut of a selection of festive inspired cake products.
With an estimated retail sales value of £2.5 million for the whole seasonal range, all products feature striking seasonal packaging for maximum impact on shelf.
The new festive cake range features: McVitie’s Hobnobs Rudolph Red Nose Teacakes (RRP £1); McVitie’s Digestives Winter Orange and Chocolate Slices (RRP £1); McVitie’s Jaffa Jolly Santa Cake Bars (RRP £1); and Penguin Yule Logs (RRP £1).
Ailsa Duguid, McVitie’s brand manager at McVitie’s owner Pladis, says, “We’re confident our new Christmas range will be popular with shoppers as they look to stock up on delicious treats for the festive season.
“With new eye-catching packaging and a delicious taste, we’re sure the Christmas products will be flying off the shelves.”
