Propercorn expands range with new variant

UK popcorn brand Propercorn is adding to its collection with the launch of a seventh flavour: Perfectly Sweet.

According to the brand, Perfectly Sweet is made using Fairtrade, raw cane sugar and contains 130 kcals per serving.

Sharing is of increasing importance, as 44% of UK adults plan quiet nights in, looking for sweet treats and formats suitable for at-home sharing. Propercorn says that as the UK’s fastest growing brand within premium sharing popcorn, it is adding the most sales growth to the sharing format and continues to grow as households embrace the Big Night In occasion.

Propercorn co-founder, Cassandra Stavrou, explains, “With Perfectly Sweet, we’ve reimagined the much-loved cinema classic, to create a flavour for those popcorn traditionalists who are looking for a healthier alternative to fuel their big night in.

“Popcorn is rooted in movie nights, with an inherent nostalgia that everyone loves and understands. We’re proud to use the highest quality, Fairtrade ingredients, for a Perfectly Sweet treat that you don’t have to feel bad about.”

Every flavour in Propercorn’s collection is gluten-free, suitable for vegetarians and made using natural seasonings.

Perfectly Sweet is available from Tesco, Amazon and Ocado with RRP £0.90 for a 28g single-serve snack pack and £1.69 for the 90g sharing format.

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