Burton’s adds zesty Twist to Jammie Dodgers line
Burton’s Biscuit Company has added a summer addition to its Jammie Dodgers range.
Jammie Dodgers Lemon Twist is available (RRP: £0.89) in case sizes of 18, and features biscuits sandwiched together with lemon jam.
Mandy Bobrowski, UK & Ireland marketing director at Burton’s Biscuit Company, says, “Our limited edition Jammie Dodgers Lemon Twist follows our popular Toffee Apple variant, launched for autumn/winter 2017, with a vibrant pack design and standout flavour that’s sure to attract new and existing shoppers.
“Jammie Dodgers is the number two kids brand in the everyday treats category, and remains an iconic favourite bought by one in five UK households. Retailers can look forward to driving biscuit sales with Jammie Dodgers this summer.”