Dexters presents ‘3 for £1’ sweets range

Dexters has launched its brand new ‘3 for £1’ range.

Produced in a Halal-accredited site, the range includes: Gummy Lines, Jelly Beans, Mallows, Liquorice, Peach Rings, Sour Worms, Fruity Domes, Cool Bottles and Strawberry Laces, among others.

All 24 products come in individually designed bags. According to the brand, retailers who take the full range will also receive the display stand free of charge. And a Direct to Store operation has been set up so they can be delivered straight to retailers with a minimum order of £50.

Retailers will receive 12 bags per case in individual SRPs with an additional option for cases containing four variants.

Paul Simpson, commercial director, Kervan Gida, says, “There is a huge gap in the market for this range. The market is dominated by non-Halal accredited ranges and inferior cheap products, so we are delighted to launch this new ‘3 for £1’ range with.

“Dexter’s which will see retailers sharing this fantastic margin and volume opportunity. The Dexters range is high quality, great value and we know that retailers and their customers love these products and will be delighted with this money-saving offer.”

All products in the range retail individually at 39p for 50g bags or three bags for £1.

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