MIA releases Baobab and salted nibs dark chocolate
The MIA (Made In Africa) movement is showing no signs of slowing down as the premium ethical food brand adds a Baobab & Salted Nibs variant to its range of chocolate bars, which are wholly produced, crafted and packaged in Madagascar.
Following the brand’s successful crowdfunding campaign on Seedrs, which raised over £130K and launch in Whole Foods, the new launch contains the on-trend superfood ingredient baobab, which has been sourced from African-inspired health food brand Aduna and provides the bar with a sweet and citrussy flavour.
Baobab grows on Africa’s ‘Tree of Life’ and is the only fruit in the world that dries naturally on the branch. After bathing in the sun for six months, the dry whiteish pulp inside the fruit is harvested and sieved to produce a 100% natural and organic powder which is nutrient-rich and contains more antioxidants than any other whole fruit.
MIA Baobab & Salted Nibs– Rich 65% dark chocolate is infused with the superfood zing of African baobab powder and topped with a sprinkling of salted cocoa nibs to create a savoury crunch which gives away to natural notes of red fruit.
The new variant joins the brand’s other bars – 100% Cocoa, 75% Dark Chocolate, 65% Coconut, 65% Almond & Coconut, 65% Cranberry & Hazelnut, 65% Candied Orange and 65% Hemp & Almond. The bar is available immediately to retailers in 75g packs in cases of 10.
Brett Beach, co-founder of MIA, said: “We’re thrilled to be working with Aduna on our latest launch as their mission is similar to that of MIA. We both look to support African producers and create change. Baobab as an ingredient is becoming more and more popular in the UK and it once again shows the wonderful breadth of ingredients produced throughout Africa. It adds a fantastic zing to the bar and is delightful when combined with the crunch of salted cocoa nibs. We think consumers will love it!”
