New lentil-based chips from Proper
ProperCorn has launched its new lentil chip range: ProperChips. The brand’s first move outside of popcorn sees it transition to Proper and set itself up for an ambitious pipeline of innovation in other snacking categories.
ProperChips launches into stores nationwide this month in four flavours – Barbecue, Sweet Sriracha Chilli, Sea Salt and Sour Cream & Chive.
Poper settled on a lentil base for its ProperChips as it is high in fibre, iron and is a source of protein. The all vegan collection uses natural seasonings, contains less than 30% fat than leading crisp brands and is under 100 calories per serving.
Co-founder, Cassandra Stavrou said: “ProperChips marks an incredibly exciting new era for Proper and catapults us from leading premium popcorn-maker to big player in better-for-you. ProperChips was created for the next generation of snacker, whose expectations on great flavour and health are higher than ever. There’s nothing on the market that’s ticking these boxes whilst really exciting shoppers, so we have no doubt that ProperChips will enjoy the same success that our popcorn continues to.”
PROPERCHIPS launch nationwide in single (20g) and sharing bags (80g) this June, with an RRP of £0.80 (20g) and £1.99 (80g).
