Fererro ordered to change misleading Nutella labels
Frankfurt’s Higher Regional Court has told Ferrero, manufacturer of Nutella, to change the labels that have been deemed misleading. The labels gave consumers the impression that the chocolate and nut spread contains higher levels of vitamins and less fat and sugar.
The labels currently show the percentage of a person’s daily requirement Nutella provides in two different sections. The share of daily requirements of vitamin provided by Nutella – between 30 and 78 percent – can only be achieved by eating 100 grams. Yet the low share of carbohydrate and fat (3 percent and 7 percent respectively) printed on the labels are contained in just 15 grams of Nutella.
Complaints from consumer protection organisations against the firm were upheld by a lower court, which said the labelling was misleading, but Ferrero appealed the decision – and said on Thursday it would do the same against the latest ruling, taking the case to the Federal Courts of Justice.
Ferrero Deutschland said it would voluntarily change them at the end of the year, making all values relate to portions.