Skittles introduce yogurt dipped variety
Mars Wrigley Confectionery has introduced Skittles Dipped, featuring original fruity Skittles in a creamy yogurt-flavoured coating.
Available exclusively in Asda, the 115g bag contains three servings.
Alyona Fedorchenko, marketing director at Mars Wrigley Confectionery, said: “In keeping with that ethos and following the launch of Skittles Chewies last year, where we removed the Skittles shell for a softer texture, we are disrupting the category even further by launching Skittles Dips.
“By tapping into the growing trend for yoghurt-coated treats we want to provide a more premium, indulgent experience for the consumer and give retailers another great opportunity to grow the category.”