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New family cereal, using natural ingredients

New Rainforest Foods Bambeanies have hit shelves in Sainsbury’s across the UK in a bid to provide families a nutritious start to the day.

The Bambeanies range was created and developed by the team at Yorkshire-based Rainforest Foods to provide UK families a tasty and nutritious breakfast cereal using only natural ingredients while adding as little sugar and salt as possible.

Ingredients include navy, white and garbanzo beans, wholegrain rice, coconut flour, blossom nectar and baobab – also known as Africa’s Tree of Life – Rainforest Foods Bambeanies offer a nutritious breakfast which is high in fibre, a source of protein and iron.

Stewart McGuckin, head of retail at Rainforest Foods said: “With criticism of some food manufacturers increasing over recent years, we felt that it had become more difficult for families to find a product they can trust.

“With increasing focus on the amount of sugar in many products, the type of ingredients used and where they’re from, we wanted to create foods that challenged the normal way of doing things; that took the super ingredients all around us in nature and brought them together in simple, tasty and exciting products – absolutely nothing artificial, no confusing labels which parents struggle to make head nor tail of and that all the family would enjoy.”

Rainforest Foods is widely recognised for its responsible sourcing, working with EcoProducts in South Africa in the sourcing of the Baobab that goes into Bambeanies. Ecoproducts employ over 1,000 women from local communities who all make an income from harvesting the baobab fruits.

In addition to responsible sourcing, Rainforest Foods has long been involved in supporting social and environmental projects around the world and has been a leading partner of the charity Rainforest Concern since its inception ten years ago.

McGuckin said: “Bambeanies provides a guarantee that for every pack sold, Rainforest Foods will fund the protection of four square metres of rainforest, which will help to protect endangered habitats, wildlife and indigenous people. We are determined to try our best to leave the world in a better state than how we found it – the health of consumers through the products we develop; the environment through the ingredients we use and how we source them and the communities of the producers of our ingredients through long-term partnerships.”

Rainforest Foods Bambeanies is now available in over 450 Sainsbury’s stores across the country. There are two products in the range: Super Crispies and Super Cacao Crispies. RRP: £3.50 per box.

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