Added value confectionery
A confectionery product that tastes good and looks appealing is no longer enough for consumers. Confections now all seem to need an added value to stand out on retailers shelves.
Consumers are overwhelmed with the number of health benefits which are splashed across confectionery packaging. Products claim to be low calorie, fortified with fibre, low in fat, containing antioxidants, toothfriendly. The list is endless.
And if this isn’t enough labels also contain certification marks proving that the product is Fairtrade, UTZ certified etc.
This trend isn’t only apparent in mass produced items, but also in artisan markets, where producers highlight the high cocoa percentages of their chocolates.
Isn’t it enough anymore for a confection to simply taste good?
