Diamond Jubilee biscuit tin
United Biscuits (UBUK) has launched a limited edition tin of McVitie’s biscuits to celebrate the Diamond Jubilee.
The Diamond Jubilee Assortment contains a 475g selection of McVitie’s biscuits and has a beautifully designed royal blue theme featuring the head of the Queen. The distinctive tin features the exclusively licensed Royal Mail stamp and has great stand out on shelf.
Sarah Heynen, marketing director of Sweet Biscuits at UBUK, comments, “With a long history of links to royalty that include creating both the Wedding and Diamond Anniversary cakes for Queen Elizabeth II, McVitie’s, as holders of a Royal Warrant, has created this special tin of assorted biscuits to celebrate this momentous British occasion
“Last year, the McVitie’s Royal Wedding biscuit tin flew off retailers’ shelves to deliver £1.4m worth of incremental sales. This year, the nation’s appetite for British products is set to grow this summer, so retailers should make sure they stock up with the distinctive tin to ensure they take full advantage of this great sales opportunity.”