Tasty treats in Netherlands

Blackthorn Foods has won first time business in the Netherlands for its award winning Melting Pot branded products.

The company, based in Northern Ireland, has begun supplying its complete range of hand crafted fudges and fondues to Rosenberg Import BV in Roosendaal, near Eindhoven.

The business in the Netherlands is Blackthorn’s first in Europe outside the UK and the Republic of Ireland.

Jenny Lowry, Blackthorn’s marketing director, commenting on the deal with Rosenberg, says: “We’ve been exploring opportunities for our products in Europe for some time and decided to focus on the Netherlands. It’s a market that’s easily accessed from Northern Ireland by air and one in which consumers appreciate the type of premium quality confectionery that we produce.

“Rosenberg is a good fit for us because of its successful track record and distribution network. We will be working closely with the Rosenberg team on promotional activities to help in developing sales throughout the country. The Netherlands, in addition, is an ideal platform for expansion into other neighbouring markets.

Rosenberg Import BV imports, distributes and markets quality gourmet foods throughout the Netherlands. Rosenberg’s portfolio includes chocolate, confectionery, coffee accessories and seasonal foods for Dutch stores.

Rosenberg’s branded products are sold to consumers through several supermarkets, gift shops, coffee corners, speciality shops, foodservice, airports, wholesalers, restaurants, department stores and cash and carry outlets.

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