Rude health introduces wholegrain range
Rude Health has expanded from its traditional cereal ranges into the healthy snacks sector. Its new wholegrain ‘Thins’ range is available in Waitrose in the UK and consists of Oaty Thins (£1.99), Multigrain Thins (£1.99) and Rice Thins (£1.69).
Nick Barnard, Managing Director, says, “Recent years have seen significant growth in adult snacking occasions. But with increasing concerns over healthy eating, there is demand for products that are low in fat, low in salt and free of refined ingredients. There has been lots of success with premium, hand-cooked crisps. Similarly Rude Health has spotted an opportunity to make higher quality, better tasting alternatives to existing rice cakes and crackers.”
The UK is the largest consumer of savoury snacks in Europe and the total snack market is predicted to increase by 5.3% between 2010 and 2014. Rude Health will be supporting the launch with a marketing campaign including experiential sampling, digital and PR activity.