First UK fair-trade wholewheat digestive launched

Fitting squarely into the current Fairtrade Fortnight event, Traidcraft has launched the UK’s first Fairtrade wholewheat digestive biscuit, made using Fairtrade sugar from Malawi.

The biscuits will be available under the company’s Fair Break brand. Jenny File, Traidcraft’s product marketing manager, says, “The introduction of these products offers consumers of fair trade products greater choice and opens the market to new consumers.

Traidcraft is constantly developing its grocery range to include everyday favourites, such as these new digestives. It’s great that consumers now have the opportunity to dunk a Fairtrade digestive biscuit in their cup of Fairtrade tea or coffee.”

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