Bitesize chocolate range expands
Mars Chocolate is launching Twix Mix in a new single format to expand the brand’s Bitesize range. The 37g bags, containing caramel and crunchy biscuit balls covered in milk chocolate, are targeted at ‘on-the-go’ chocolate lovers.
Supported by a £9 million media spend across the Twix brand, Twix Mix in single bags will be available from the end of February.
Carrie Martin, retail excellence director, Mars Chocolate UK, says: “We are delighted to be launching Twix Mix Single as a new permanent line. The new Single format follows the hugely successful Twix Mix pouch that arrived on shelves last summer – its popularity highlights how much the Twix brand continues to be loved by consumers.
“The launch of Twix Mix represents the perfect collaboration of a much-loved brand, with the bestselling Bitesize trend, reinvigorating a long loved product in a fresh new way to suit the ever-changing needs of consumers. The Single format of Twix Mix offers retailers the chance to tap into increasing sales in the Bitesize segment.”
