Ice cream minis variety mix
Mars Ice Cream has launched a Variety Mix Mini pack containing a selection of three mini Snickers, Bounty and Mars Ice Cream bars. The new Variety Mix Mini pack is targeted at consumers looking for a lower calorie treat for the ‘Big Night-In’ occasion.
In addition, Mars is launching a new Galaxy Ice Cream pack design across the Galaxy Caramel and Almond singles in a bid to generate greater consistency across the whole Galaxy brand.
James Hay, senior brand manager, Mars Ice Cream comments, “We are very excited about our plans for 2014 and are particularly pleased with the launch of the Variety Mix Minis pack especially after the great success of Mars & Snickers Minis in 2013. As the year continues we are confident of continued significant sales growth”.
