M&M’s store opens in France
The first M&M’s store in France has just opened its doors at Paris-Charles de Gaulle Airport. The 116 square metre shop managed by LS Travel Retail features a mix of M&M’s characters and a Parisian theme – for example, the entrance to the store is a replica of the Arc de Triomphe.
“We are delighted to be the first airport in France to welcome a concept store like M&M’s and the only one in the world to offer our passengers the chance of making their selection from the legendary “wall of colour”. The aim is to surprise our travellers, both big and small, and offer them a final deliciously amusing image of Paris and France,” explained Mathieu Daubert, retail director at Aéroports de Paris.