Monty Bojangles partners with Britvic on new sweets range
Monty Bojangles, the natural sweet company, has partnered with Britvic to create a new range of natural sweets licensed under the Robinsons brand. It is Britvics first confectionery affiliation for its squash drink.
Monty Bojangles is currently present in Waitrose and department stores with its range of natural sweets and jellies. Tesco will be the first retailer to stock the hanging-bag range from June to coincide with Wimbledon. The range has an RRP of £1.45 and will comprise of:
– Traditional Robinsons Orange & Lemon Barley boiled sweets
– Classic squash flavour hard boiled sweets e.g. Apple & Blackcurrant, Apple & Pear
– Tropical range of boiled sweets, such as Pink Grapefruit and Strawberry & Kiwi
David Hayes, Director of Innovation at Britvic says, “This new range of sweets is based on Robinsons squash flavours and made with real fruit juices.”
